How Would You Market Your Favorite Toy?

What are your favorite toys?

As King Moonracer tells Rudolph in the classic Christmas special, “A toy is never truly happy until it is loved by a child.”  Classic toys, like Lego, inspire creative play and have been loved for generations.  Other toys, such as Beanie  Babies, achieve fad-like status only to fade away in popularity.  Regardless of how long a toy remains popular, marketing is a key part of a toy’s success.  How would you market your favorite toy? 

Sixty-two classic toys have been inducted into the National Toy Hall of Fame, which is part of The Strong, a wonderful “interactive, collections-based educational institution devoted to the study and exploration of play." Comparing these classic toys to Ebates’ recent listing of the most desirable children’s presents since 1983 would make a fascinating research project for upper elementary/middle school students.  They could investigate toy trends, target audiences, and toy marketing strategies. Teaching students how companies sell products is an invaluable skill that builds critical thinking skills.  For example, nostalgia marketing builds excitement for this year’s retro-styled classic Nintendo system:  “Play the system that started it all.”

To add a social history component to the toy project, students could interview/survey people of different ages and cultures about their favorite childhood toys.  This would build engagement with parents, grandparents, and other community members. Students could plan an awards ceremony for the favorite toys through the ages.  The ceremony would showcase the toys with the biggest impact and include information about why/how they were significant. 

My favorite childhood toys were my Matchbox cars and trucks. I spent hours creating road systems for them. I really liked the snowplow – I still have it!

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How would you market your favorite toy?

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Debra Lemieux

If Then Creativity



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